Tag: Strategy

Strategy execution platform Cascade raises $29M

Did you miss a session at the Data Summit? Watch On-Demand Here. Cascade, a strategy execution platform used by companies such as Johnson & Johnson, American Express, and AstraZeneca, has raised $29 million in a series A round of funding. Founded in 2014, Cascade essentially targets the strategy consultation market, which it said is worth…

4 Marketing Books to Guide Your Strategy in 2022

It’s 2022. Welcome to the changed — and changing — landscape of post-pandemic marketing. Yet even if you boast the most robust marketing tech stack on the block, you can still find yourself struggling for wins. One natural response is to turn to newer marketing books — and that’s a wise instinct, especially in 2022….